Publisher's Synopsis
Social Psychology is an emerging field of study which deals with the alteration of human behavior by the actual or perceived presence of others. It falls under the umbrella of behavioral science. This book aims to present topics that deal with the core concepts of social psychology and behavioral science. The various studies that are constantly contributing towards the evolution of these fields are examined in detail. It includes contributions of experts and scientists which will provide innovative insights to readers. Researchers, students and professionals engaged in these fields at various levels will be assisted by this book.
