Social Media and Strategic Communications

Social Media and Strategic Communications

2013

Hardback (20 May 2013)

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Publisher's Synopsis

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Book information

ISBN: 9781137287045
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2013
DEWEY: 659.02854678
DEWEY edition: 23
Language: English
Number of pages: xxv, 238
Weight: 450g
Height: 223mm
Width: 138mm
Spine width: 24mm