Publisher's Synopsis
"Social Media Strategies for FMCG Brand Loyalty" by Biswajit Acharjya provides an in-depth analysis of the role of social media in establishing and nurturing brand loyalty within the Fast-Moving Consumer Goods (FMCG) industry.
This book delves into the ever-evolving landscape of social media and its impact on consumer behavior and brand engagement. Drawing on extensive research and case studies, Biswajit Acharjya explores the various strategies employed by FMCG companies to leverage social media platforms to build strong connections with their target audience and foster brand loyalty.
The author examines the unique characteristics of the FMCG sector and its specific challenges and opportunities in the digital era. Through a comprehensive examination of successful social media campaigns and tactics used by leading FMCG brands, the book offers valuable insights and practical guidance for marketers, brand managers, and industry professionals looking to enhance their social media strategies.
Key topics covered include the power of social media influencers, user-generated content, storytelling techniques, customer engagement, online communities, and social media analytics. The book also explores the impact of emerging technologies such as artificial intelligence and augmented reality on social media marketing in the FMCG sector.
With its research-driven approach and real-world examples, "Social Media Strategies for FMCG Brand Loyalty" serves as a valuable resource for academics, researchers, and practitioners interested in understanding and harnessing the potential of social media for brand building and fostering customer loyalty in the fast-paced FMCG industry.
