Social Media Marketing in the Self-Media Era

Social Media Marketing in the Self-Media Era A Self-Experiment on TikTok - Internet Economics / Internetökonomie

Paperback (01 Aug 2022)

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Publisher's Synopsis

"I don't get the hype either" was Charli D'Amelio's bio on TikTok. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl. Now Charli is the biggest influencer on TikTok with over 100 million followers. This research focuses on social media marketing on TikTok. The topic is crucial for future marketing approaches because TikTok offers new and efficient marketing tools and a growing audience.

Book information

ISBN: 9783643913869
Publisher: LIT Verlag
Imprint: LIT Verlag
Pub date:
Language: English
Number of pages: 48
Weight: 96g
Height: 147mm
Width: 210mm
Spine width: 6mm