Publisher's Synopsis
The business world is changing every minute, the introduction of technology in the business world has brought tremendous changes in the way businesses and companies conduct their business operations. The introduction of social media channels as one reliable way of conducting business has brought in a lot of changes.The study therefore sought to investigate the impact of adverting through Facebook on individual consumers in Malawi. The study intended to investigate if advertising through Facebook has an impact on consumers behavior in terms of consumers attitude, perception and experience. The study also shows that consumers are totally satisfied with the experience of Facebook adverting. The study further showed that it is important for company to provide quality social media training management trainings to their employs on how to interact and engage with customers and management of social media accounts. And also, a company to engage in awareness campaign to make sure that a lot of their customers are fully aware of TNM Facebook adverting.
