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Social Media Listening and Monitoring for Business Applications

Social Media Listening and Monitoring for Business Applications - Advances in E-Business Research

Hardback (30 Sep 2016)

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Publisher's Synopsis

Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites.

Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Book information

ISBN: 9781522508465
Publisher: IGI Global
Imprint: IGI Global
Pub date:
DEWEY: 658.872
DEWEY edition: 23
Language: English
Number of pages: 394
Weight: 633g
Height: 229mm
Width: 152mm
Spine width: 29mm