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Snake Oil

Snake Oil Genuine Marketing in an Age of Cure-Alls

Paperback (08 Sep 2022)

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Publisher's Synopsis

Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again?

Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing's growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein's study in order to discover the secrets to becoming a marketing scientist. 

With the knowledge contained in Snake Oil, entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.

Book information

ISBN: 9781631958311
Publisher: Morgan James Publishing
Imprint: Morgan James Publishing
Pub date:
DEWEY: 658.872
DEWEY edition: 23
Language: English
Number of pages: 256
Weight: 363g
Height: 229mm
Width: 152mm
Spine width: 18mm