Publisher's Synopsis
Smarter Digital Marketing with AI, MarTech, and Automation is a concise, practical guide for professionals looking to integrate artificial intelligence, marketing technology, and automation into their everyday marketing efforts. It offers clear, step-by-step guidance grounded in real-world experience.
Designed for a wide range of readers, including marketing professionals, business owners, digital marketers, entrepreneurs, and students, this book presents actionable strategies and proven best practices. Inside, you'll learn how to leverage AI for customer segmentation, predictive analytics, and personalized content that enhances audience engagement. You'll also discover how to use modern marketing technology to streamline campaign management, optimize data handling, and automate tasks across email, advertising, and social media platforms. Whether you're aiming to sharpen your skills or adopt the most effective tools in digital marketing, this book will help you apply these technologies efficiently and confidently.
