Publisher's Synopsis
Marketplace globalization has not only triggered unprecedented levels of opportunity but also a level of complexity that can sink mature companies as well as startups-if you don't learn how to make that variety effective. Smart Simple Design/Reloaded offers a safety net-a systematic methodology (called VEP) -for preventing or minimizing negative variation and maximizing customer selection, all at a least-cost sum. Whether the proliferation that plagues your enterprise is parts, products, services, SKUs, market offerings-or the names of those offerings-this book provides a vision of a better way and the precise pathway for getting there. Researched and written by Dr. Gwendolyn Galsworth, Shingo Prize-winning author and consultant to some of the world's most prestigious companies, Smart Simple Design/Reloaded can lead you to your next generation of growth and profit.
