Publisher's Synopsis
Discover the path to success with effective market research. In an increasingly competitive world, identifying the right niche is crucial for the growth and sustainability of any business. Market Research and Niche Selection offers you the keys to understanding the fundamental principles of market research and how to use this information to make informed decisions. Through its chapters, you will learn to identify market opportunities, select the ideal niche for your product or service, and validate that choice with precision. You will learn the most effective tools and techniques for research, and you will see a practical case that will guide you step by step in the analysis and selection of a profitable niche. This book is an indispensable guide for entrepreneurs, business owners and marketing professionals seeking to maximize their impact in the market and grow their business strategically.
