Publisher's Synopsis
Many students and entrepreneurs realise the importance of a well-developed business plan. However, most need help learning how to write a comprehensive plan. This nuts and bolts, step-by-step approach to penning a business plan takes students from the dream of starting a business to finalising a business process plan and course of action. Student friendly and highly interactive, the text combines vision with skill, aptitude and market opportunities. One measure of the success of this text is that over 3,000 of the authors teams' former students have launched successful business ventures using the skills and techniques learned in this book. Small Business is an excellent text for undergraduate courses in small business and/or an ideal resource in an entrepreneurial MBA environment. It also serves as an excellent tool in out-placement courses. Kit includes text + Success, Inc. Business Planning Software.
