Publisher's Synopsis
Since the mid-1900s, large corporations have been using scenarios, strategic planning, and long term action plans to prepare for their futures. Large businesses pioneered the methods of foresight for their own use, and those methods have worked very well for them.
But... small business is different. The methods for planning for the future didn't fit small business.
Small Business Foresight is designed for small businesses. Written by a professional futurist with over 50 years' experience in small business, the tools and methods described and detailed in this book work. They are designed specifically for small business.
Whether your business consists of just you, or includes dozens or even hundreds employees, these methods work! In this book, you will learn about the stages of business growth, the forces of change that impact your business, trends that guide the forces, the importance of scenarios (stories about the future and how to write them), the value of strategic thinking and planning, how to create a long term plan for your business based on the strategies you develop, and more. Much more.
Read the book and build a plan for your business in the workbook.
