Publisher's Synopsis
Well-branded companies make 50 to 75% more profit on the same revenue. Ever wonder what makes these brands tick? Brand Architect and designer Bryce Maynard Winter has distilled the essence of successful branding into 7 sensible success lessons and 7 proven formulas. One is right for your brand. Lavishly illustrated in full color, Signs & Symbols of Success is an "Invaluable, Comprehensive Branding Guide" that no Brand Manager, Owner, Marketing Director or CEO should be without.
Second Edition, revised. Discover how brands TRULY work: Signs & Symbols of Success reveals how to build a brand that has lasting value. Most people find branding complex, as there are so many factors to consider. This book is the solution. For the first time ever, branding has been decoded. Branding expert Bryce Maynard Winter reveals the secret matrix behind brands that work-and brands that don't. This book reveals: THE MATRIARCHY OF BRANDS - Learn the 7 fundamental brand archetypes that always apply - Discover fail-safe business strategies that work for each brand type - Remove the guesswork and understand the best colors, messages, images, strategies and promotions for your brand BRANDING FOR PROFIT - Avoid catastrophic mistakes in decisions like mergers & acquisitions - What to look for in creating high-value brand propositions - Find out how to attract more residual market action. Bryce Maynard Winter introduces state-of-the-art brand theory with examples from his experience working with luminary brands. His proven, practical strategies have produced remarkable results. Learn the system that virtually guarantees success by building on 30 years of real-life experience with branding at companies like CHANEL, Coca-Cola, Evian, TD Canada Trust, Timberland, Virgin and hundreds more. Bryce Maynard Winter is a writer, creative director and brand architect. His Branding Manual titled Signs & Symbols of Success, for the first time presents branding as a framework for study with a roadmap for success. Seven proven pathways are demonstrated by the word's top-100 brands and this book shows you how. Richly illustrated in full color, the 156 page Branding Manual is a foundation course on branding in a book. Scroll up and order yours, today!
