Publisher's Synopsis
Manage Finances and Develop Financial Plans: In Your Business, 4th Edition, shows you how to control financial results effectively in a small business. To do this, you need to keep relevant records, report operating results and plan financial performance. Each chapter has exercises within the text, a list of key terms, and multiple-choice quizzes. There are also assessment activities at the end of key chapters.
Marketing and Promoting Your Business, Second Edition, describes the marketing process for a small business and how to prepare a marketing plan for your operation. A separate chapter covers evaluating marketing results, including getting customer feedback, and business responses to unsatisfactory results. Research assignments, exercises and end-of-chapter quizzes, discussion items and case studies are also included.
