Shaping China's Global Imagination : Branding Nations at the World Expo

Shaping China's Global Imagination : Branding Nations at the World Expo - Palgrave Macmillan Series in Global Public Diplomacy

1st Edition 2013

Paperback (08 Nov 2015)

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Publisher's Synopsis

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

Book information

ISBN: 9781349472369
Publisher: Palgrave Macmillan US
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st Edition 2013
Language: English
Number of pages: 210
Weight: 2921g
Height: 216mm
Width: 140mm
Spine width: 12mm