Setting Up a Marketing Department

Setting Up a Marketing Department

Paperback (27 Apr 2023)

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Publisher's Synopsis

The emergence of a new economic situation has pushed management to implement new strategies and, at the same time, new management tools. This dissertation aims to expose the methods of performance management but does not aim to treat the theme of performance in a global way for all categories of organizations. We have deliberately limited ourselves to the framework of a target organization. This case is interesting because a number of large groups have adopted this approach to manage their information systems.

Book information

ISBN: 9786205946169
Publisher: KS Omniscriptum Publishing
Imprint: Our Knowledge Publishing
Pub date:
Language: English
Number of pages: 96
Weight: 150g
Height: 229mm
Width: 152mm
Spine width: 6mm