7th Edition, Global Edition
Paperback (18 Mar 2010)
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The fundamentals of services marketing presented in a strategic marketing framework.
Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.
The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
| ISBN: | 9780136118749 |
| Publisher: | Pearson Education |
| Imprint: | Pearson Education |
| Pub date: | 18 Mar 2010 |
| Edition: | 7th Edition, Global Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 648 |
| Weight: | 1178g |
| Height: | 277mm |
| Width: | 215mm |
| Spine width: | 22mm |
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