Publisher's Synopsis
Consumer preference refers to the subjective tastes of consumers and it is determined by how satisfied they are with the food products after making a purchase. Factors such as packaging, price and convenience determine consumer acceptance of food products. In food industry, one important factor that requires careful consideration is the sensory experience of the consumers with the food. Sensory testing evaluates food products using the senses of touch, sight, taste, and smell. It is frequently utilized to ascertain whether a food product would be accepted by consumers or not. The factors which influence food acceptability may be related to the environment, the food or the person consuming it. This book unravels the recent studies on consumer preferences in the food industry. It presents researches and studies performed by experts across the globe. This book is a vital tool for all researching and studying this field.
