Sensory Marketing: Theoretical and Empirical Grounds - Routledge Interpretive Marketing Research

Hultén, Bertil

Paperback (10 Mar 2017)

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Publisher's Synopsis

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9781138041011
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	10 Mar 2017
DEWEY:	658.8
DEWEY edition:	23
Language:	English
Number of pages:	404
Weight:	431g
Height:	212mm
Width:	148mm
Spine width:	23mm