Selling the Invisible

Selling the Invisible A Field Guide to Modern Marketing

Paperback (03 May 2012)

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Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

Book information

ISBN: 9780446672313
Publisher: Little, Brown
Imprint: Grand Central Publishing
Pub date:
DEWEY: 658.8
DEWEY edition: 23
Language: English
Weight: 220g
Height: 190mm
Width: 126mm
Spine width: 18mm