Publisher's Synopsis
All over the world there could be full of negative statistics, warnings, and dire economic projections, with a lot of uncertainty; and the cause of economic slowdown could be very different to anything we've probably seen in the past. The overriding motivator will be fear, not confidence. The basic behavior pattern will be Contraction, rather than Expansion! So the question to ask is: Do you see the recession as a sales problem or a great business opportunity? Sadly, many see it is as a problem, thus missing fabulous opportunities to grow their businesses. An economic slowdown can be a problem for businesses, or, it can be a great opportunity to gain new clients and boost sales-if one can only master the sales methods that work best in such recessionary times.
It's important to note that during recessions, even with all the talk going on, people still spend money. Deals are still closed; many businesses thrive, regardless of what's happening on the daily news- banks still process literally millions of money every day. What changes is what people spend their money on, how quickly they make buying decisions, & why they spend that money. The key is to look for opportunities in the new setting, not waste time sulking wishing things would go back to the way they were. Things never go back to the way they were. People still have needs you can fill. They still will spend money. They just want to be more sure about who they give it to. So this can be a great time to hone the team's skills and with the right strategies, and making adjustments, organizations can maintain or even increase business during a recession and, even when it is over, emerge bigger, with more growth potential, much loyal customers, larger earnings, and an organization that is solid, having now a track record to substantiate of having gone through the worst times- and emerging most successfully!
The KEY Fact: There will be winners and there will be losers. Where are you going to be? Decide today that this era will be your best season ever... And this book 'SELLING IN A RECESSION' will help you through these challenges that come with selling in a slow or down economy- the biggest mistakes to avoid, and the best practices-step by step, using the unique 7 Step P.R.O.M.I.S.E Methodology to help you survive and thrive into the future by enabling your business successfully navigate the uncertainty and outperform the competition- emerging profitable and victorious!
