Publisher's Synopsis
You probably think sales reps close deals.
But the data's in. Over 90% of B2B buying happens during internal meetings-not sales meetings.
Which means deals are won and lost when you're not in the room.
Yet, the typical sales book and process still focuses on sales reps, in sales meetings. It's like trying to win a Formula 1 race while driving on the wrong track. Not exactly a winning strategy.
That's why Selling With teaches you the art of Buyer Enablement-the process of creating committed champions for every deal in your pipeline, while enabling them to sell internally with a compelling, written message.
It's time to shape the internal buying conversations happening about you, without you.
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What the first readers are saying:
"This book solves one of the greatest sales challenges that's yet to truly be addressed (selling when you aren't in the room), making Selling With one of the must read sales books of 2023/24. I've been doing sales for almost 30 years, and I'm mesmerized by new tricks as I try to stay on top of my sales game. Nate's a wizard and this book is a collection of his spells. Go forth and be magical!"
- Mark Kosoglow, CRO at Catalyst
"Nate has written something different and wonderful. Selling with Champions speaks to the heart of all that's been missing from modern sales. If this is the career you choose for the foreseeable future, buy this book immediately."
- Amy Hrehovcik
"With page after page of useful templates, frameworks, and other tactical best practices, Selling With is probably the most actionable sales book that's ever been written."
- Matt Green, CRO at Sales Assembly
"Most sellers fundamentally misunderstand how buyers make decisions. Selling With is essential for sellers wanting to keep up with modern selling, and it's the first sales book that had me saying, 'This is SO good' time and time again."
- Kyle Asay, VP Sales at MongoDB
"I can say the content insider is objectively excellent. When he did a crash course on Selling With for 70 Enterprise AE's who are part of Sales Assembly, they gave the practices inside this book an NPS of 75 - that's certified excellent."
- Jeff Rosset, CEO at Sales Assembly
