Publisher's Synopsis
Murray Raphel has traveled the world, speaking to audiences large and small about how to sell their products. In Selling Rules!, Raphel condenses his half-century of experience into 52 rules that help everyone improve their sales techniques. He reminds us that "everyone sells," no matter what your profession. Read one rule a week-or all 52 at once! Selling Rules! is your guide to sales success. PRAISE FOR MURRAY RAPHEL'S SELLING RULES! "Simply follow one rule a week and you'll have your most successful year ever." ALAN ROSENSPAN, PRESIDENT, ALAN ROSENSPAN AND ASSOCIATES "The rules are simple, solid, and a surefire guide for the sales professional . . . and don't be surprised if it tickles your funny bone. It did mine." JERRY REITMAN, EXECUTIVE VICE PRESIDENT (RET.), THE LEO BURNETT COMPANY
