Publisher's Synopsis
Selling Defined gives you the power to intentionally create and then expertly maintain an unrivaled partnership with your customers. A partnership, so powerful, that it results in your customers never considering for a moment going elsewhere because with you they know they win every time. Yes, they win! And within their victory lies yours measured in more sales, higher profit and eventually less work. Put the knowledge in this book into action and you'll go beyond simply selling. You will realize your potential as a Valued Business Partner. This book is for you if: You've just entered into a sales career and desire to be the very best. You're struggling in your sales career and want to...need to...improve. You have a successful sales career and want to know the real reasons why you sell (it's NOT that you're "naturally gifted"). As a Sales Manager you want to accurately evaluate performance and provide effective training that leads to long lasting improvement and employee retention. The sales techniques you've attempted in the past haven't worked well for you. It all begins with knowing what selling really is and that answer is just 168 pages away! Buy this book and READ ON!
