Publisher's Synopsis
This guide features the contributions of 22 top US sales managers, from a range of companies including Dow Chemical, GTE, Nabisco, Mary Kay Cosmetics, Merrill Lynch and Ciba-Geigy.;Subjects covered include; how to recruit and train new reps; how to motivate through coaching, reviews and incentives; how to help reps through slumps and plateaus. This book provides front-line managers with tried-and-tested advice from the acknowledged masters on all aspects of sales management.
