Secret Formula

Secret Formula How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Paperback (28 Feb 2001)

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Publisher's Synopsis

A history of the Coca-Cola corporation chronicles its successes and failures and provides a profile of the company's sixty-year chairman, Robert Woodruff.

About the Publisher

HarperBusiness

HarperBusiness

The gold standard in business book publishing for more than half a century, Harper Business is home to classics that form the cornerstone of every businessperson's library and to cutting-edge new releases that redefine business, management, economics, AND business narrative.

Book information

ISBN: 9780887307515
Publisher: HarperBusiness
Imprint: HarperBusiness
Pub date:
DEWEY: 338.766362
DEWEY edition: 21
Language: English
Number of pages: 500
Weight: 431g
Height: 203mm
Width: 134mm
Spine width: 32mm

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