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Search Marketing Strategies

Search Marketing Strategies A Marketer's Guide to Objective-Driven Success from Search Engines

Paperback (07 Oct 2005)

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Publisher's Synopsis

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780750666183
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.802854678
DEWEY edition: 22
Language: English
Number of pages: 227
Weight: 430g
Height: 234mm
Width: 156mm
Spine width: 12mm