Scientific Advertising

Claude C. Hopkins

Paperback (31 Oct 2019)

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Publisher's Synopsis

A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

Book information

ISBN:	9780486836058
Publisher:	Dover Publications Inc
Imprint:	Search Press
Pub date:	31 Oct 2019
DEWEY:	659.1
DEWEY edition:	23
Language:	English
Number of pages:	112
Weight:	128g
Height:	199mm
Width:	124mm
Spine width:	7mm