Publisher's Synopsis
Cognitive science is the interdisciplinary, scientific study of the mind and its processes. It examines the nature, the tasks, and the functions of cognition. Cognitive scientists study intelligence and behavior, with a focus on how nervous systems represent, process, and transform information.
Most people who run businesses fail to understand the importance of applying an understanding of the cognitive sciences within their businesses. They do not realize that success in every aspect of what they do - from customer understanding, team management, and supplier relationships through to self-management and strategic thinking - is built on varying degrees of understanding the nature of the human mind.
And this book will show the importance of cognitive impact on business psychology. The contents include:
- Nеurосоасhing
- Nеurоlеаdеrѕhiр
- Nеurоmаrkеting
- Nеurоесоnоmiсѕ
Cognitive science is a choice to improve leadership, coaching, marketing, teaming, and economics.
