Publisher's Synopsis
If you want to have success in today's global market, surely you have to prepare yourself and to deepen your selling techniques.
Having a clear perspective of your goals it's an excellent starting point.
Nowadays, there are new powerful ways of communication, which lead to a successful marketing strategy.
In this book, you'll find a deep analysis of the selling strategies and valid method to build a solid business.
Just to give you an idea: sales and marketing is a pillar and it's composed of three different sectors:
- Sales: It's about reaching out to the customer, offering him a discount, persuading him to order your product, achieving your monthly sales target;
- Marketing: It includes media, advertising (here the internet is fundamental), and tactical planning activities.
- Innovation: It is a long-term strategy that involves the development of new products, with investments and research.
These are the basics, but this book contains much more, you're supposed to order it to close your new deals, so let me give you a small taste of this point:
New deal techniques:
- Understand your customers (you can create databases to analyzes preferences).
- The power of words. Keep the words and phrases you use wisely.
- Shut down now or not, use phrases as: "This is the last thing [we] have." "Everyone who signs off today receives 15% off"
I can't tell you everything here! If you are intrigued by sales, I suggest you order this useful book
