Publisher's Synopsis
A handbook for aligning personal values with work and sustainability issues, to create profitable, ethical and long-lasting businesses.
Sacred Business presents a transformational journey through nurturing personal growth and consciousness interwoven with pioneering business strategies. The goal: to liberate businesses from the fear, competition and patriarchy that have long constrained them. Until now business success has been defined almost entirely by financial returns. As a result, businesses are the leading contributors to our climate crisis, mass extinction, rising temperatures, and depleting resources.
Whilst 'sustainability' has reached boardrooms, necessary efforts are falling short. It's not enough to merely sustain; we must actively rejuvenate our planet, shifting towards regenerative business practices that give back more than they take. The basic connection between planet and human is clear: an unhealthy planet cannot support healthy people, and vice versa.
This is not a tale of giving up on profit and growth to save the planet; rather, it shares how to unlock the full potential of individuals and businesses so everyone and everything can benefit and thrive together. Through capturing the loyalty of increasingly conscious consumers, providing the tools to navigate market disruptions, and maintaining trust through transparency, organizations will thrive ahead of those using traditional models.
