Publisher's Synopsis
Ah yes, real estate. Easy money or a mug's game? And as for the agents! High flying champions with cash to burn ... or low life swindlers out to get you?! We all have our preconceptions, of course, but if you ever wondered what the reality was 'on the ground' then SOLD On The Dream lifts the veil on this somewhat murky world in a distinctly humorous, but disarmingly honest, exposé of the inner workings from someone who has been at the coal face for more than fifteen years. Through a combination of insightful observations and amusing anecdotes, SOLD On The Dream will entertain and inform anyone with a passing interest in property. It's certainly no elite industry handbook, yet this easy-going and light-hearted cross examination will provide useful insights for buyers and sellers, shrewd investors, and a few would-be agents! Once you navigate around all the outward pretence, bluster and ego, it becomes fascinating. The training (or lack of!), the well-worn processes cast in stone, plus all the varied excitement and drama that comes with being 'customer facing', are faithfully covered in this authentic tale from a diligent professional who, nonetheless, is a self-proclaimed 'average' guy.
