Publisher's Synopsis
Are you tired of search engine optimization (SEO) books that teach you nothing? In this SEO Strategies Book, you can learn all the practical search engine optimization (SEO) secrets and tips that Google does not want you to know. It is focused on Google, although it is also valid for other search engines such as Bing, Yahoo, or Yandex
In this SEO Strategies Book you will find:
1. SEO explained in simple language, beginner to advanced.
2. The inner workings of Google's algorithm and how it calculates the search results.
3. How to find "money" keywords that will send customers to your site.
4. Sneaky tricks to get local businesses ranking high with local SEO.
5. How to get featured in the mainstream news, for free.
6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free.
7. A simple step-by-step checklist and video tutorials, exclusive for readers.
Now, let me tell you a few SEO marketing secrets in this book...
1. Most search engine optimization advice online is wrong!
If you've browsed through search engine optimization advice online, you may have noticed two things:
- Most SEO advice is outdated or just dead-wrong.
- Google's constant updates have made many popular SEO optimization strategies useless.
Why is this so?...
2. Google is constantly changing and evolving.
Some recent changes:
1. November 2020 - Google announces the upcoming Page Experience Update, including new factors in Google's search algorithm, rolling out May 2021.
2. May 2020 - Google makes major changes to how the search results are calculated, titled the "May 2020 Core Update".
3. April 2020 - The world is hit by the global COVID crisis, affecting businesses, employees, and customers. Google releases new guidelines for site owners during the crisis.
4. October 2019 - Google releases the groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.
SEO 2021 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2021.
3. How to sidestep search engine updates and use them to rank higher.
Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable, in fact, you can use them to rank higher--but you need the right knowledge. This book reveals:
- Recent Google updates--Google's May 2020 Core Update, Google's January 2020 Core Update, Google's COVID guidelines, Google's BERT Update, Google's Mobile-First Index, Google's RankBrain algorithm, and more...
- Potential changes coming up in 2021.
- How to safeguard against changes in 2021 and beyond.
- How to recover from Google penalties.
4. Learn powerful link building techniques experts use to get top rankings
Link building is the strongest factor for ranking high in Google. Unfortunately, the most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link-building strategies, and extra tips for advanced readers.
5. And read the special bonus chapter on pay-per-click advertising.
In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google Ads, and send more customers to your site overnight, literally.
With this SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.
