Publisher's Synopsis
Forget command and control management and the alpha male leadership model! In a world where the "new normal" is the incessant demand for transformation, organizations fundamentally need leaders who support the development of their employees in pursuit of their life purpose. The crisis is everyday in a world of permanence of volatility, uncertainty, complexity, ambiguity, that is, the so-called VUCA world - the world of exponential complexity. In his seventh book, Ricardo Oliveira Neves, social entrepreneur, Ashoka fellow, marketing and strategic communication consultant, presents a current view of theory and practice that recognizes the centrality of the term "Sensemaking" and how organizational leadership should use strategic communication in a time of changing systems and transforming the global mindset.
