Publisher's Synopsis
Searching the Internet is by far the most common thing that we do online. Whatever we are looking for, we turn to our favorite search engine to find the information that we need. If we're looking for a product or service, we find it, research it, and, depending on what we are looking for, sometimes buy it online. Due to the availability of devices like smartphones, tablets, and laptops, we're no longer limited by where or when we can search from. People can search online twenty-four-seven, but the big question is, will they find your website in the search results? The answer to this question is what this book is all about.
Search is now a part of most people's everyday lives, and as consumers, we rely on search engines to lead us to what we're looking for. As a business, it's no longer good enough to have a web presence; you also need to be found, so let's discover how to unveil the crucial concepts and building blocks of search engine optimization. You'll learn the basics of search engine optimization so that you can leverage the essential skills involved to compete and achieve your online goals.
This book covers the following topics:
- SEO As A Sales Strategy For Entrepreneurs
- What to Consider Before Setting Up A SEM Campaign
- Plan SEO Strategy
- How to Improve Quality Score
- Essential Tools in SEO
- What They Are and How They Work
- Google Ads and Bing Ads
- Mistakes to Avoid
- Measuring SEO Effectiveness
- Using Social Media To Boost Your SEO
- Everything You Know About SEO is Mostly Wrong
- How to Start and Run a Profitable SEO Business
- Blogging for SEO
- Assessing your Current SEO Situation Through A Quick Audit
- The Underestimated Importance of Local SEO
- On-Page SEO Techniques
- Profitable Options For Making Money as an SEO Freelancer
- What's the Best Way to Outsource Your SEO?
- Negative Keywords
- Advantages of SEO
- Working with Local SEO Business
...And much more!!
This book exists to share what we've learned running SEO for hundreds of websites, whilst analyzing the successes and failures of tens of thousands more. It's here to lift back the curtain on the optimization and promotion strategies that actually work, today, in the real world, and show you how to implement these for your business in order to take your website traffic to a new level. We share stories of the business transformations that have occurred when these strategies are executed, and explain step-by-step how you can take advantage of them in the same way.
The reality is that, stripped to their core, the fundamental principles of search engine optimization are elementary. Whether you're an absolute beginner to SEO and digital marketing, or you're an experienced SEO expert who wants to know the specific strategies we use for our clients, this book will give you the tools you need.
So whether you're B2B, B2C, B2E or any other possible acronym; whether you sell potato peelers, management consultancy, or anything else imaginable or unimaginable; we've likely seen it, analyzed it and ranked it, and the instructions in this book will help you sell more of them. Get your copy now!
