Running Focus Groups

Running Focus Groups TNS BMRB - SAGE Video in Practice

Book (04 Aug 2016)

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Publisher's Synopsis

Researcher Ben Toombs discusses the practice of running focus groups, using a reenacted focus group as an illustration. He highlights the dynamics, facilitation, and challenges of focus group research.

Book information

ISBN: 9781473964655
Publisher: SAGE Publications Ltd.
Imprint: SAGE Publications Ltd.
Pub date:
DEWEY: 300.723
DEWEY edition: 23