Rule of Thumb

Rule of Thumb A Guide to Small Business Marketing

Paperback (01 Jan 2012)

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Includes delivery to the United States

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Publisher's Synopsis

In clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn: 1) The 5 important Ps of marketing; 2) How to conduct market research; 3) What branding is and brand positioning basics; 4) How to create a marketing plan; 5) How to successfully market online; 6) and more!

Book information

ISBN: 9781608080472
Publisher: Boutique of Quality Books
Imprint: WriteLife Publishing
Pub date:
DEWEY: 658.022
DEWEY edition: 22
Language: English
Number of pages: 109
Weight: 122g
Height: 229mm
Width: 152mm
Spine width: 4mm