Publisher's Synopsis
This set re-issues 5 volumes originally published between 1985 and 1994. They focus on
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.
