Paperback (01 May 1998)
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This definitive report provides marketeers with the strategies they need to successfully target America's 3 major generations. With examples of consumer buying patterns, it profiles not only what these groups buy but what motivates them to buy.
| ISBN: | 9780887309007 |
| Publisher: | HarperCollins World |
| Imprint: | HarperCollins World |
| Pub date: | 01 May 1998 |
| DEWEY: | 781.660266068 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 336 |
| Weight: | 250g |
| Height: | 210mm |
| Width: | 140mm |
| Spine width: | 20mm |
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Hardback
Published 31 Mar 2022
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