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Ribbon Culture

Ribbon Culture Charity, Compassion, and Public Awareness

1st ed. 2010

Paperback (17 Jan 2008)

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Publisher's Synopsis

This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9781349361601
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st ed. 2010
DEWEY: 361.7
DEWEY edition: 23
Language: English
Number of pages: 190
Weight: 274g
Height: 201mm
Width: 266mm
Spine width: 19mm