Publisher's Synopsis
There is a growing realisation that long-term business success can only be achieved by companies that recognise Corporate Social Responsibility (CSR) as part of the process of wealth creation and as providing a competitive advantage. This volume is a compilation of the CSR initiatives of various organisations. It presents the 21st century best practices and the dynamics of CSR for practitioners, academicians and researchers. This book is a sincere attempt to guide decision-makers in the area of CSR and help them to rethink their CSR practices.
