Publisher's Synopsis
Adapt or die-this is the simple choice that business has always faced. Here's a valuable guide to the how's, what's, when's, and why's of that choice.
'Revitalize Your Corporate Culture' will help you to:
*Diagnose your company's culture
*Understand the features of a positive corporate culture
*Design a strategy for an effective culture change
*Gain the full support of staff to implement a new, positive culture
*Maintain the momentum after the new corporate culture plan is in place
*Shared values and unwritten rules (your company's culture) can profoundly enhance-or destroy-economic success.
This book supplies all the steps necessary to increase productivity, make your organization more cost effective, and help you change your organization into a more dynamic, innovative, and collaborative organization.
Whether you are a senior executive or a middle-level manager, this book gives you techniques that will motivate, encourage, and prepare your staff to meet the challenges of the 21st century.
