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Review of Customer Relationship Management in Banking Sector

Review of Customer Relationship Management in Banking Sector

Paperback (28 Dec 2022)

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Publisher's Synopsis

The present research work is a study on the Review of Customer Relationship Management. The study is primarily to understand the contribution of CRM in the banking sector and how customers satisfy with the banking services. The study also enabled to assessment the awareness of CRM in the banking sector and tries a explain a customer service model for banks.

Book information

ISBN: 9780911235517
Publisher: Inftotech
Imprint: Inftotech
Pub date:
Language: English
Number of pages: 148
Weight: 209g
Height: 229mm
Width: 152mm
Spine width: 8mm