2011
Hardback (08 Dec 2010)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.
| ISBN: | 9780230241411 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 08 Dec 2010 |
| Edition: | 2011 |
| DEWEY: | 658.1554 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 273 |
| Weight: | 506g |
| Height: | 224mm |
| Width: | 139mm |
| Spine width: | 22mm |
