Hardback (17 Dec 2010)
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Out of stock
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360 communication.
| ISBN: | 9780470979662 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 17 Dec 2010 |
| DEWEY: | 658.87 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 300 |
| Weight: | 602g |
| Height: | 233mm |
| Width: | 161mm |
| Spine width: | 23mm |
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