Retail Management

Retail Management A Strategic Approach

4th Edition

Book (15 Mar 1989)

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Publisher's Synopsis

This book on retail management takes an applications approach rather than a theoretical approach. It uses actual companies in its cases and addresses important issues in retailing, such as franchising.

About the Publisher

Macmillan

Macmillan

Macmillan is the hardback imprint of Pan Macmillan and publishes major British and international fiction authors as well as serious history, biography & memoir, politics, sport and current affairs. It also publishes a wide variety of annuals and series.

Book information

ISBN: 9780023086410
Publisher: Macmillan
Imprint: Macmillan
Pub date:
Edition: 4th Edition
DEWEY: 658.87
DEWEY edition: 19
Language: English
Number of pages: 679
Weight: -1g