Publisher's Synopsis
Excerpt from Response Variation Encountered With Different Questionnaire Forms: An Experimental Study of Selected Techniques Used in Agricultural Marketing Research
Most research people working on problems of collecting primary data about food or other product disappearance have long been aware of the exist ence of response errors. Accurate measurement of the consumers' actions has been needed for many years; with the expansion in research about the consumer market, the problem has become more pressing. Attempts to measure response errors, however, have been primarily on an ex post facto basis. The present study represents one of the first large-scale attempts to measure response errors in a survey of food purchases with the use of an experimental design for evaluation as the primary objective of the overall project. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
