2010
Hardback (15 Mar 2010)
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International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.
From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.
| ISBN: | 9780230236530 |
| Publisher: | Palgrave Macmillan UK |
| Imprint: | Palgrave Macmillan |
| Pub date: | 15 Mar 2010 |
| Edition: | 2010 |
| DEWEY: | 658.049 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 333 |
| Weight: | 694g |
| Height: | 240mm |
| Width: | 166mm |
| Spine width: | 26mm |
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