Publisher's Synopsis
Master the tools and techniques needed to design, conduct, and analyze research projects effectively
Research Methods for Business, 9th Edition explains the principles and practices of using a systematic, organized research approach, facilitating the development of effective solutions to business challenges. Designed to help students view research from the perspective of management, this leading textbook guides readers through the entire business research process while fostering a deeper understanding of how to conduct rigorous, relevant, and ethical research.
Understanding how to conduct effective business research is a critical skill for today's students and future managers. Research Methods for Business provides a unique blend of theoretical insights and practical applications, ensuring that students not only learn research concepts but also apply them in real-world business contexts. With an emphasis on problem definition, data collection, and analytical techniques, the authors present a pragmatic approach to business research, helping students develop the ability to make data-driven decisions in an increasingly complex business environment.
Research Methods for Business is ideal for undergraduate and postgraduate courses such as Business Research, Applied Business Research, and Business Research Methods. Suitable for business schools and professional PhD programs, it is an essential resource for students pursuing degrees in management, marketing, finance, and strategic business research.
AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE
This textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text.
- Research Methods for Business integrates abundant video content developed by the authors to complement the text and engage readers more deeply.
- Interactive Content appears throughout the E-Book, including a glossary and flashcards which are useful for self-study and revision.
- Concept Check Questions at the end of each section provide immediate feedback, helping readers monitor their understanding and mastery of the material.
