Publisher's Synopsis
Each major economic shift from the Industrial age to the Digital age has given rise to new sets of management practices. Yet, we have not changed how companies are organized and teams are managed to reflect the needs of the Digital age. Reimagine Customer Success explores how to design organizations that manage customer relationships, with a focus on organization-wide alignment around the customer and what success means to them. In this book, you'll learn about a new model for customer success, with some key insights focused on:
- Building a common understanding of customers.
- Transforming organizational models in an effort to deliver exceptional customer experience.
- Changing how customer-facing functions are managed - who is hired, how work is done, and which system investments are made.
If you believe customers are the growth engine for your company, want to bring a customer-centric mindset to life, or are looking for a framework to bridge the organizational silos, Reimagine Customer Success is a long overdue addition to your professional library. Customer success is not just a function, it is the promise we make to customers.
